So it seems that currently there is a mad dash at the beginning of every skirmish round to get to the point with cursory organizational efforts done by those stepping up to a leadership role. This leads to more instances of rambos and NaS-esque style combat.
I propose (if possible) adding a 3 to 5 minute timer at the beginning of a match to allow both sides to get organized and formulate a plan. During this time areas not immediately around the spawn area would be off limits and subject to the "desertion" timer. Again, this would allow leaders to form their companies correctly and assign areas of responsibility to different sub-units without having to worry about losing the tactical advantage to the other team who may simply start sprinting to the objective right after spawn.
I've seen these kind of rules enforced in other games such as the ARMA series and they seem to be a very positive way to encourage teamwork without directly affecting the player experience during combat.