Even the best-written book will struggle to find readers without effective marketing, which is why marketing strategies are a vital component of Book Publishing. This forum will dive into proven methods that authors and publishers use to promote their work, from social media campaigns and book signings to press releases, blog tours, and paid ads. We’ll explore how Book Publishing professionals identify target audiences, build author brands, and create marketing plans that maximize visibility. Members are encouraged to share real-world experiences about what marketing approaches worked (or didn’t work) for them. Special focus will be given to digital marketing trends, such as TikTok’s BookTok community, which has driven countless titles to bestseller lists. We’ll also compare the level of marketing support authors receive in traditional publishing versus self-publishing, where much of the responsibility falls on the author. This forum aims to give both aspiring and experienced writers a clear roadmap to boosting book sales and establishing a long-term presence in the competitive world of Book Publishing.